Marketing Essays

Trends in consumer behavior present a very important factor that affects advertising in many organizations in terms of the method used and how the advertising strategy is executed especially considering the competitive international business. The consumer is central in informing strategy and therefore any marketing plan or idea must understand the needs of consumers.

Depending on the target audience and the campaign approaches intended by the campaign planners. It determines the efficiency of the process and the overall success of the campaign that determines how the targeted market will receive the product. Different theoretical factors affect the budgeting process in campaign communication as will be determined in this section.

The study concentrates upon analyzing the level of customer loyalty existing at Thai Square restaurants in London. In the case of the restaurant business, customer loyalty generally comes from the quality of food and beverages served; the level of hospitality and comfort that customers experience; and the ambiance of the restaurant. 

The industries have also started inventing some new technology which is more advanced from the earlier days. The industries are involved in influencing customers with better products. The taste and preference of children are more sophisticated nowadays. The sale of the industries is growing rapidly in recent years.

The use of brand names has a significant effect on the perceived quality and value of a product, as well as the willingness to purchase the product in comparison to not using the brand name. This study has indicated that brand name effects and price have a positive correlation effect on consumer’s quality perceptions and their purchasing decisions.

Influential bloggers have captured vital positions in the fashion industry. For instance, editor of American Vogue, Anna Wintour, has been sharing front-row seats with bloggers in the fashion weeks of Paris and Milan. Similar trends have also been observed in the case of Suzy Menkes, fashion editor of International Herald Tribune.

3D printers could bring huge progress in medical areas. They could improve the quality of treatment of procedures and provide better customer experience for patients. If medical technology could be advanced, the patient could receive better quality healthcare. Patients could experience greater customer experience when they go to the hospital. 

Since the business environment is always shifting and customer inclinations keep surfacing, marketers are obligatory to become accustomed fast. Decades ago marketing of goods and services was not as competitive as it is today. The methods of advertisement that were used back then are not the same ones as the ones being used today.

Strategic models combined with the most innovative technological path will lead a company to achieve a more sustainable position in the competitive economy and facilitate it to run its long term business operations through continuous alteration and progression of competitive positioning and advantages, according to the industry needs.

Christmas is a term that gets known by any individuals that have been in the Christmas-celebrating society in the month of December. From the Christianity roots, the festival takes place annually on 25th December, commemorating Jesus Christ's birth. This report examines how the consumer choice of non-believers reflects, and gets used to develop and maintain, both social and personal self-concept.

UCR is a men’s basketball team based in Riverside, California. The Flyballers is looking forward to having opportunities to expand the team’s fan base on the UCR campus and their local community. The Flyballers is going to promote UCR Men’s basketball team by using the social media site such as Facebook, Instagram, Twitter, and YouTube.

Another motivating factor that influences purchases is the cultural norms of the society. Consumers will consume a product that tends to favor their cultural system and thus will affect their purchasing power. For instance, the modern world has become digital, and everyone acquires a Smartphone to be able to fit in the society. 

Advertising is viewed differently in various countries. For instance, in developing countries, it is viewed as wasteful. In communist nations, it is perceived as inconsistent with political goals. Some advertising activities are deceptive and misleading but nevertheless, it gives the audience the critical details to make the best decision.

The traditional consumer behaviour theories have predicted few models for business. The traditional theories here would suggest the models of consumer behaviour in the pre-IT boom days. Today the purchase behaviour has changed where the consumer brings in a lot of information in their purchase behaviour.

Consumer preference is one of those key factors imposing strong influences on the success of the business. Relating this notion with the trends observed in the restaurant industries of the UK, it has been observed to undergo significant developments for the past few decades and is considered one of the most profitable business sectors of the country.

It is considered as the most effective tool for the promotion and selling of goods and services through internet media with the digitalised format. It has significantly supported corporate organizations to enlarge their profit and enrich customer satisfaction and customer relationships.

The paper "Multi-Level Marketing Induced Business Processes" is an engrossing example of coursework on marketing. Multi-level marketing (MLM) is a marketing strategy based on the hierarchy of multiple levels of compensation and a down line of distributors. The sales personnel are compensated by the sales generated by others recruited by them down the hierarchy as well as the sales they generate.

The paper "Principles of the General Agreement on Tariffs and Trade " is an outstanding example of marketing coursework. Before the First World War, international trade thrived and international monetary relations were very healthy. After 1860 trade relationships were governed by a network of bilateral treaties that were based on the most favored nation principles (MFN).

The paper "Consumer Behaviour in Decision-Making Process" is an exceptional example of coursework on marketing. Just one question, how do consumers make decisions, has been at the core of marketing debate for more than 70 years now. All these decades, while marketers have been manipulating several principles of marketing, so have been consumers to who they try to reach out.

The paper "Complexity and Network Thinking" is a great example of marketing coursework. Network thinking is becoming common in professions and fields of practice that bring different disciplines together. The complexity in the contemporary business environment demands that a collaborative approach that leverages the diversity of individuals involved be adopted to enhance the survivability and sustainability of business organizations.

From a business perspective, customers are the inherent backbone of an enterprise since they are the resources upon which the success of an organization depends. Therefore, being customer-focused implies that an organization understands how to repeat purchase behavior inspires business growth since it is the basis of selling and getting revenues. 

The paper "Accessing Current Marketing Activities in Response to Current Trends" is a perfect example of a case study on marketing. Scotland is a country of a vivid tourist destination. Tourism in Scotland is responsible for contributing a lump sum amount to the economy of Scotland. Tourists spend an average of £4bn per year.

The paper “Marketing Intelligence” is an intriguing example of marketing coursework. Hedin, Hirvensalo, and Vaarnas (2014) define Marketing Intelligence as a procedure under which entities in order to attain better marketing positions among the competitors, collect relevant information about its external environment for the decision-making process.

The paper "The Marketing Concept of Glocalization " is an outstanding example of marketing coursework. The pace of globalization has been accelerated by advanced technologies such as the internet and modern transportation systems. This rapid pace of globalization has also had an effect on brands so that they now signify more than just products with familiar logos.

Generally speaking, the paper "Foreign Exchange Risks" is a great example of marketing coursework. Many small, medium and sometimes large enterprises overlook the financial exchange risks. Most of these small and medium-sized enterprises are those that wish to grow and succeed in the global marketplace.

The paper "Global Marketing - Glocalisation" is a perfect example of marketing coursework. The term glocalisation is the blend of both localisation and globalisation. Glocalisation is expressed when global dynamics are reinterpreted or customised locally. According to glocalisation, a product is likely to succeed in a local market if it efficiently addresses the tastes and preference of the local consumers.

The paper “Evaluation of Apple’s Simple Is the Ultimate Sophistication Campaign” is a creative example of marketing coursework. An advertisement is defined as a paid form of non-personal communication about an organization or its products cum services or even ideas passed through a mass communication channel in the form of a video, audio picture, or print on Television, radio, and websites (online).

Note: Illustrate that you have knowledge of all of the key characteristics of service, but only discuss 2 in depth. The literature on services puts forth four major differences in the nature of services vis-à-vis products. These differences or unique characteristics of services lend special challenges in the marketing of services and have important implications.

Japan, being the second-largest economy of the world, occupies a significant position in almost all industries and business activities worldwide. From the 1940s onwards, the country has been able to build a dominant, modern, and internationally-oriented industrial economy which was based on innovative product designs, high-quality production, advanced services.

 The company’s services are not consumer-oriented, which is one of the primary obstacles in its commercial growth. In the contemporary world, the scale and scope of business corporations have significantly expanded. With the rise in the degree of commercialization, the extent of market competition faced by companies has significantly increased.

ACE Karaoke has a big name in the music services industry. They provide all facilities to learn music and songs. They are count as a good service industry in the music world. They have a foothold in the retail sector, importing and manufacturing & distribution sector. ACE Karaoke is a top-tier supplier and manufacturer in this sector.

China, the most populous country in the world, has become the preferred destination for marketers from all over the world. The restaurant industry is no exception. The restaurant industry in the country is growing at a fast rate and therefore big restaurant chains have thronged the country to cash in on the opportunity.

The purpose of FDI in developing nations is to accelerate economic growth. Emerging nations are characterized by increasing levels of population, weak infrastructure and poor economic growth. In order to support a growing population, it is important for emerging nations to improve economical conditions. In order to do so, such nations rely upon foreign investments. 

The service that is being evaluated is of fast-food restaurants. The trend of fast food outlets has grown in recent times because of the uniqueness of the cuisine and its fast service of ordered products. There are various fast food outlets and each has its own specialty. The price factor is very important in an industry where the competition is high. 

The major aim of Easy Jet airlines is to provide their customers with the best quality and point to point services. The airlines focus on offering some reliable consistent airfares across leisure tours in the European route. The major competitive advantage of the company is that it is being able to meet the demand of its consumers by offering them low airfares and appropriate service.

Different things motivate people to purchase different products or services. The same motivation makes people avoid or shun away from purchasing some products and services. The decision on likable and unlikable products is mostly influenced by the environment, social status, culture, and economy among other factors. 

The concept of freedom of speech in China is very different from freedom of speech in the US. Where journalists and the rest of the people can freely express their views, opinion, or even dissatisfaction with the governance of the nation on the internet and especially social media in the US, the same is not allowed in China.

Over the past several decades, a noted shift has taken place with regards to the way in which products or services are represented to the consumer. Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on Twitter or Facebook.

In this age of globalization and technological advancement, the prospects, ideas, and challenges of marketing have changed entirely. As a result of which, the internet or information technology is introduced. After the introduction of the internet, it is highly used as an important marketing tool for promoting commercial services.

The marketers should continue a fair trade with the suppliers in order to maintain a good relationship with them (Homburg, Krohmer and Workman, 2004). The needs of sellers and buyers should match for maintaining fairness in trade. Here, the seller refers to marketers, whereas the buyer is the customers.

More research is needed to streamline the application of both technologies and in particular to address the inherent ethical and privacy issues introduced into the marketing paradigm. Although these technologies offer limitless advantages and business opportunities, they appear to harbor serious defects if unregulated (Maynard, 2006).  

As a result of extensive promotion especially at the end of the year during the Christmas season, Miami managers will be undertaking an evaluation of its promotion and advertising in the month of January each year. The key issues that will be looked at during the evaluation process include the percentage increase in the number of customers. 

The widespread use of tablets has made it one of the most demanding furniture in the world. Tables have been in use since its inception, but the commercial market for it first evolved during the 16th century. This was large because of the creation of highly decorated and statistically designed tables that were used for luxury.

As customers have gained access to the market information with the growth of Information and Communications Technology (ICT), the brand loyalty is no longer a stable factor for competitive advantage for the business models (Huizingh, 2002).

The decision-making process in large international companies in the world is normally decentralized. A decentralized decision-making process entails different firm branches making their own independent decisions on matters of production, distribution, and even the marketing strategies to implement for a smooth run of activities. 

The firm can safeguard its market share and build confidence in customers by making its product different from other products through branding. A firm that has successfully managed to build a strong brand can even sell its products at a higher price despite the existence of many similar products in the market. 

It is beneficial for the company to tie up with a famous advertising company for branding its product so that it can reach maximum customers. It is also suggested that the company should follow Keller’s Brand Equity Model for rebuilding its brand image and customer base. It will help the company to achieve its business operations successfully.

The paper "Credit Risk and Market Risk" is an outstanding example of marketing coursework. The 2008 financial crisis has revealed some significant problems related to assessing and managing financial risks. One important factor that affects these problems is the general understanding of how different financial risks, such as credit risk, market risk and liquidity risk, interact with each other.

So as to ensure that the order information is well presented to the markets and that the details are well presented to the customer base, then they have to be able to channel the communication simultaneously to the various departments including the computerized systems, the finance, and logistics department and the external suppliers.

The paper "Global Business Environment: The Pestle Analysis" is an engrossing example of coursework on marketing. The key purpose of a PESTLE analysis is to find and examine the main contributors of change in strategic or enterprise settings. Harvard lecturer Francis Aguilar invented the PESTLE analysis as a tool for strategic assessment (Hamilton & Webster, 2012, p. 49).