Food industry website reviews - Essay Example

Website and advertising www.oscarmayer.com This websitemainly deals with providing information regarding various recipes and food items. It has also got search fields for finding recipes directly and also by occasion. The site is attractive and is a good source of information for food lovers. It is quite obvious that the website is an extension of the ads that can be observed. The ad that is displayed on the home page (www.4under400.com) . This site provides information that is quite contextual with the site. It offers information on the item sandwiches having low calorie content which is a part of the recipes that www.oscarmayer.com offers. The site not only offers information on food items but also offers updates, games and contests making it attractive for visitors. There must be more ads for this site. This would assist in promoting the site and also if there is a provision of home delivery of the food items via the site it would be a splendid one. Also there must be a provision for visitors to send their own recipes made by themselves. There must be a mail that would accept visitors recipes and select the best one and if possible reward them suitable. This would make this site excellent. Also games related to recipes must be provided. Also there must be a questionnaire field in which the visitors would ask questions related to recipes and receive suitable answers. The best field that could be included is a chat field that would help people to exchange ideas related to recipes. Conclusion To conclude the site is fine for food lovers. It would be even better if some changes are made to make it more interactive. The additional suggestion would be to add more number of ads related to the site so that it would be easier for the visitor to gain more information which may not be available in this site. www.corelle.com This site is mainly meant for dinnerware. It offers a wide variety of dinnerware as is evident form its home page which displays a wide variety of dinnerware. It has got a showroom option where the visitors can select new introductions of dinnerware, by segment which consists of Living ware, Lifestyles, Ultra and Hearthstone which are different types of dinnerware. There is a shop option where one can shop from their factory stores and also order online. There is a customer care option that provides usage and care for the products being offered. It provides warranty information, customer's order status, contact address of the site, return policy and FAQs that would clear any doubts that the customer may have. There is also an e-club option where the customer can be a member and would receive updates via e-mail. There is a Bridal option that would provide dinnerware specially for marriages. The site is well organized and meets all the needs of the customer. This can be observed by the way the banners are arranged and the ads are placed. From the banner it can be observed that there are four options provided. There is a "New Products" option where some new Corelle products and patterns are provided. There is a "Valentine Deal" option where some good deals are provided for the month of February where some rebate would be offered for the goods. There is a "Hot Buys" option which offers some good deals on Corelle products and lastly there is the "Take Our Survey" option in which the customers or visitors can ask for those patterns that were retired or not longer provided. Also there is a search field for searching patterns of the dinner ware that would be very well useful for the customers to search for product having the pattern of their choice. This site is aptly an extension of the ads placed on it. This is because the ad Bridal Registry (www.worldbridekitchen.com) offers registration for some important staples for the kitchen which is a good context for this site. The site of this ad provides kitchen essentials such as CorningWare, Revere, Pyrex, and Chicago Cutlery, and so on. It can be suggested to include other options such as games and some download options so that the site may not remain confined to only it's own products and also more number of ads must be placed. Conclusion This site provided all the elements that the customer would require. It is a good site and would have a good response from customers too. Also as it has some good features such as customer help etc it would very well attract customers. It would be even better if the other options are followed. www.gevalia.com This site is regarding coffee and tea. According to the site Gevalia offers more than 30 varieties of coffee and 13 varieties of tea. It also provide coffee makers and coffee pods at reasonable costs. It provides memberships for the customers where the customers would be informed of updates. It also offers some valuable discounts and special offers from its partners Geoff and Drew's Swiss Diamond. It has got options for quick order from where one can order for the required items, a gift finder from where one can find a gift item, a catalog where all the items would be listed and from which one can select according to his or her choice. Also there is an account option where the customer can manage account and a "refer to a friend" option where one can tell to his friends regarding the site. This requires registration. It is evident that this site is not an extension of any ads. This is because the site is about only its products and items. But it has partners. There must be ads related to this site to make it more effective and to have a more IMC-centered approach. Conclusion It can be concluded that the site is perfect in its won way but it needs ads so that it would have more recognition. www.bose.com This site provides a wide variety of speakers. It contains a wide variety of products such as Wave Systems, Home Theater Systems, Stereo Speakers, Headphones, Headsets Outdoor, Marine Speakers, Sound dock systems and multimedia. It offers automotive systems, products for musicians and pilots, professional sound, military applications etc. It also offers career options and customer services. It also has provision for online shopping, it gives ideas for choosing the right kind of gifts and also current promotions or new products that are being brought out. The site is simple looking but provides a good deal of information regarding its products. This site is not an extension of any ads as it is quite obvious from its home page itself. This site is all about itself and is perfect in its own way. There are no ads in fact other than the information regarding the site and its products. It would be good if it has some ads on speaker systems and also if it has a music download option or something similar it would be fine and even more effective. Conclusion This site is a perfect place for music lovers and also people interested in having efficient speaker systems. www.etrade.com This site is meant for trading. It issues mutual funds, ETFs and bonds. It also provides banking with high yields and no ATM fees via unlimited refunds and credit cards, mortgages and home equity. It also offers a wide range of its products and services. It also offers corporate services which helps employers navigate the challenges of stock plan administration and compliance, while helping employees understand and access their stock benefits. It also offers comprehensive and cost-effective solutions for all record-keeping, regulatory, and reporting needs. And it provide employees with tools and information that help them make the most of their stock options, stock purchase plans, restricted stock, and other benefits. (www.etrade.com). Customers can sign up for the site for accessing their requirements. Also customers can send their feed back and also queries if any to the site via e-mail. The site also has a link to its corporate services web site located at which provides services such as stock planning outsourcing which is a full-service administration of company stock plans, Equity Edge which is a powerful and flexible software for stock plan administration, compliance, and reporting, Employee Stock Plans Service which is an Easy-to-use transaction service that empowers employees to take control of their stock plan benefits and Advantage Work which offers exclusive employee benefits for preferred corporate clients. The site meets all the requirements of the customers. It has every got every information including education and client services. This site is also not an extension of any ads as all the information contained in this site is about the site itself, the services that the site offers and the various features that the site has. The site must have ads related to website that offer trading as well. It may be possible that the customer may be dissatisfied by the services provided by this website and may opt for other site. Hence by providing some ads it would be helpful for customers to navigate easily from one site to another. Conclusion It can be concluded that the site has all the elements that would be required by the customers but if it has some ads related to it it would be even more interactive and efficient. Bibliography Read More